Many traditional and even emerging companies have little experience deploying New Media for precision marketing. Because “social media” found rapid adoption among youth and personal users, informal and sometimes frivolous applications have masked their marketing and management power.
MINDWEST Strategies saw the CORPORATE IQ ™ that these tools provide to create and publish content among individual users, as well as to mobilize organic groups for effective action across traditional boundaries. Having innovated and deployed digital collaboration, knowledge management and communications since 1981 for firms such as Time-Warner Cable (formerly American Television & Communications Corporation), America Online, ABC/Disney, SONY, Ogilvy & Mather and other media leaders, MINDWEST now works with firms to integrate traditional methods with New Media for High Performance ™. Do these approaches get results? Consider the following:
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