In Autumn 2009 IKEA asked for ways to engage people in launching a new store in Malmo, Sweden. Something that would create a ripple effect … something that would extend the market outside the store walls in Malmo. The CREATIVITY team figured out how to kidnap one of the most popular current features on Facebook. (Remember, Facebook has a population of 200 million users … China, India, United States, Indonesia, Facebook, Brazil … you know … that Facebook.) Creativity. In-place technology. Big splash. New customers.
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