Jurgen Appelo, a Dutch entrepreneur and technologist, has compiled a useful list of important books in “social media.” Appelo has integrated six Web metrics as a tangible, timely indicator of market response: number of Google hits, number of Amazon ratings, average Amazon rating, number of GoodReads ratings, average GoodReads rating, and release date. Appelo did a similar ranking of the top 100 management books (found at the MINDWEST group on LinkedIn.) Of the top 100 social media books (rankings and methodology) — the Top 25 are shown below:
- Twitter Power: How to Dominate Your Market One Tweet at a Time
- Groundswell: Winning in a World Transformed by Social Technologies
- World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
- Tribes: We Need You to Lead Us
- Here Comes Everybody: The Power of Organizing Without Organizations
- The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- What Would Google Do?
- Wikinomics: How Mass Collaboration Changes Everything
- Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
- The Twitter Book
- Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
- The Whuffie Factor: Using the Power of Social Networks to Build Your Business
- ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
- The Long Tail: Why the Future of Business is Selling Less of More
- The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
- Social Media Marketing: An Hour a Day
- Free: The Future of a Radical Price
- Radically Transparent: Monitoring and Managing Reputations Online
- Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
- Smart Mobs: The Next Social Revolution
- Grown Up Digital: How the Net Generation Is Changing Your World
- Twitter For Dummies
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- Designing for the Social Web
A FEW MORE JUST FOR GOOD MEASURE:
- Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
- Group Genius: The Creative Power of Collaboration
- Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves
- Socialnomics: How social media transforms the way we live and do business
- Six Degrees: The Science of a Connected Age
- How to REALLY use LinkedIn
- YouTube for Business: Online Video Marketing for Any Business
