IDEAS: Top 25 Social Media Books

Jurgen Appelo, a Dutch entrepreneur and technologist, has compiled a useful list of important books in “social media.” Appelo has integrated six Web metrics as a tangible, timely indicator of market response: number of Google hits, number of Amazon ratings, average Amazon rating, number of GoodReads ratings, average GoodReads rating, and release date. Appelo did a similar ranking of the top 100 management books (found at the MINDWEST group on LinkedIn.) Of the top 100 social media books (rankings and methodology) — the Top 25 are shown below:

1. Twitter Power: How to Dominate Your Market One Tweet at a Time
2. Groundswell: Winning in a World Transformed by Social Technologies
3. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
4. Tribes: We Need You to Lead Us
5. Here Comes Everybody: The Power of Organizing Without Organizations
6. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
7. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
8. What Would Google Do?
9. Wikinomics: How Mass Collaboration Changes Everything
10. Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
11. The Twitter Book
12. Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
13. The Whuffie Factor: Using the Power of Social Networks to Build Your Business
14. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
15. The Long Tail: Why the Future of Business is Selling Less of More
16. The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
17. Social Media Marketing: An Hour a Day
18. Free: The Future of a Radical Price
19. Radically Transparent: Monitoring and Managing Reputations Online
20. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
21. Smart Mobs: The Next Social Revolution
22. Grown Up Digital: How the Net Generation Is Changing Your World
23. Twitter For Dummies
24. Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
25. Designing for the Social Web

A FEW MORE JUST FOR GOOD MEASURE:

• Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
• Group Genius: The Creative Power of Collaboration
• Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves
• Socialnomics: How social media transforms the way we live and do business
• Six Degrees: The Science of a Connected Age
• How to REALLY use LinkedIn
• YouTube for Business: Online Video Marketing for Any Business