Ivana Taylor, CEO of Third Force, has summarized 10 marketing tips for growing businesses in 2010. (Taylor blogs at Strategy Stew and operates the marketing community site at DIY Marketers.) For in-depth guidance regarding her recommendation concerning blogs and social media — companies will benefit from insights by MyST Technology Partners, whose Blogsite technology powers emerging businesses, as well as industry powerhouses like INTEL and Cytrix.
- Get on your soapbox and speak passionately about how to solve your customer’s problems.
- Update your site and start a blog so you can write about your latest products and services.
- Create a social media policy so your company and all its staff know how to realize your business objectives online.
- Build and combine lists so you have a master resource to reach your customers.
- Market directly to your customers whenever possible.
- Use videos so you can show, not just tell.
- Productize your services so you can package and sell what you do clearly.
- Go mobile so your marketing will reach your customers with opt-in messages right where they are.
- Set up a referral system, so referrals happen on purpose through “centers of influence” and trusted advisors.
- Showcase your ideal customers so you demonstrate how you’ve made them happy.
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