Post image for IDEAS: Defining “Informatics” …

Dr. Joseph Kim in his website on non-clinical medical jobs raised the question recently: “How do you define “medical informatics”? How about “health informatics”? Clinical informatics? Biomedical informatics? Public health informatics? The list just goes on…”
MINDWEST Strategies offered thoughts because our firm’s position is that effective internal and external communications, as well [...]

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Charlie Bit My Finger ... Again

The welter of “social media” and related discussions can lead us in several directions. One is an increasing din of tweets, retweets, hoots, hollers, youtube, hulu, facemask, linkedabout and hulabaloo. I use them all with increasing frequency. While social media can be trivialized, they express a powerful new paradigm with real utility [...]

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Post image for IDEAS: 10 Must-Do Marketing Tips for 2010

Ivana Taylor, CEO of Third Force, has summarized 10 marketing tips for growing businesses in 2010. (Taylor blogs at Strategy Stew and operates the marketing community site at DIY Marketers.) For in-depth guidance regarding her recommendation concerning blogs and social media — companies will benefit from insights by MyST Technology Partners, [...]

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John Hale, founder of MINDWEST Strategies, will serve as Adjunct Faculty at Hood College, Frederick, MD, heading the Communication Program’s capstone public relations course for the Spring 2010 semester. “Hood College has an impecable academic reputation,” said Hale, “which US News & World Report places in the top tier of its rankings of Master’s-level [...]

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Post image for IDEAS: Top 25 Social Media Books

Jurgen Appelo, a Dutch entrepreneur and technologist, has compiled a useful list of important books in “social media.” Appelo has integrated six Web metrics as a tangible, timely indicator of market response: number of Google hits, number of Amazon ratings, average Amazon rating, number of GoodReads ratings, average GoodReads rating, and release date. [...]

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IDEAS: Online Creativity Keeps Publications Alive

November 22, 2009
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In addition to this global magazine for professional creatives – Distil Digital – that has now gone digital on the iPhone, the November 16 Advertising Age highlights three other publications that have stopped printing and gone completely online: Christian Science Monitor, PC Magazine and the Seattle Post-Intelligencer. How WEST is your MIND? >>

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MINDWEST Partners With Business Catapult

October 9, 2009

Washington, DC, October 9, 2009 − The Business Catapult has selected MINDWEST Strategies to launch its online platform connecting entrepreneurs and investors across the Washington, DC region and selected markets.
“MINDWEST offers the marketing and venture acumen to showcase our Web 2.0 system for building new businesses in an economy demanding innovation more than ever,” said [...]

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IDEAS: IKEA Kidnaps Facebook

September 22, 2009
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In Autumn 2009 IKEA asked for ways to engage people in launching a new store in Malmo, Sweden. Something that would create a ripple effect … something that would extend the market outside the store walls in Malmo. The CREATIVITY team figured out how to kidnap one of the most popular current features [...]

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MINDWEST Creates Web Strategy for Health Recruiter

September 15, 2009
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Less can be more. Like many businesses, PAN Group, Inc., is not in the “Web fireworks” business. It is in the finding-top-medical-talent business.
PAN Group, Inc. (www.pangroupinc.net) was founded as the Personnel Advisory Network in 1989 and is now a leading medical management recruiting firm finding top talent for acute care hospitals, home care [...]

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Hale Appointed to Business College Advisory Board

September 1, 2009
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Washington, DC, September 1, 2009 – The University of Denver (DU) Daniels College of Business has appointed John S. Hale, founder of communications firm MINDWEST Strategies, as Vice Chair of its Alumni Advisory Board.
“This is a very exciting opportunity for service,” said Hale. “Under the leadership of Dr. Christine Riordan, Daniels’ new Dean, we are [...]

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IDEAS: Is Social Media a Fad?

August 25, 2009
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Many traditional and even emerging companies have little experience deploying New Media for precision marketing.  Because “social media” found rapid adoption among youth and personal users, informal and sometimes frivolous applications have masked their marketing and management power.
MINDWEST Strategies saw the CORPORATE IQ ™ that these tools provide to create and publish content among individual users, [...]

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IDEAS: The Future of Work

August 22, 2009
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Do you think your organization will work tomorrow the way it does today? Do you think your communications will work tomorrow the way they did yesterday? How WEST is your MIND? >>

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MINDWEST Briefs NASA on Enterprise 2.0

July 16, 2009
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MINDWEST founder John Hale briefed NASA executives and met for a one-day conference to discuss communication and collaboration using “Web 2.0″ technologies vital to “Performance 2.0″ in the 21st Century. Hale discussed origins and trends in Web-enabled communications and management – noting that organizations need to leverage Enterprise IQ ™ in order to adapt [...]

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IDEAS: Twitter Provides Efficient Web Headlines

June 8, 2009
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While many use the Twitter service for informal communications, it is efficient for posting press release headlines, event updates and other alerts. Businesses simply enter updates through any web browser or a mobile device. These appear on the company’s Twitter website (http://twitter.com/mindwest), and can appear simultaneously on the organization’s corporate website, mobile devices [...]

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MINDWEST Chooses WordPress

June 7, 2009
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After careful evaluation, MINDWEST Strategies has selected WordPress as the platform for its new corporate website. “We have used a number of Web communications tools over the years,” said MINDWEST principal John Hale, “but there has been a flood of improved Content Management Systems and related Web 2.0 capabilities that we can leverage for [...]

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