MINDWEST helps organizations achieve results in the digital New Economy — where information and technology transcend boundaries, where smart people and smart enterprises dominate the future. This includes design and completion of successful projects across the spectrum of communications and informatics.
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WHITE HOUSE MEDIA CAMPAIGN
Oversaw creation, branding and implementation of national media campaign for multi-million dollar White House media initiative. Guided and implemented Integrated Communications Plan involving traditional and online media (paid and pro bono) to reach youth and parents to prevent substance abuse. Worked closely with leading broadcasters, publishers, advertising agencies, public officials and community interest groups nationwide.
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MEDICAL EXECUTIVE SEARCH
Oversaw creation of integrated marketing strategy and branding for a nationwide medical executive recruiting firm; developed WEB 2.0 strategy and multi-phase implementation.
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IT CORPORATION SERVING NUCLEAR INDUSTRY
Oversaw creation, branding and implementation of integrated marketing strategy for rapidly growing Information Technology vendor to the nuclear regulatory and defense industries. Incorporated earned and paid media, multi-spectrum online tools and event-driven communications.
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CORPORATE eLEARNING & KNOWLEDGE MANAGEMENT
Directed development of online learning for an international healthcare services firm providing healthcare management education to clinicians and administrators in the U.S. and Europe. Led creation of the Knowledge Management Advisory Committee reporting to the corporate Board to implement the corporate “knowledge network .” Partnered with the Healthcare Forum to create the pioneering “HealthOnline” service supporting health fellowships in communities across America.
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AMERICA ONLINE
With America Online, designed health center for parents concerned about youth substance abuse. Created a sister site for youth addressing substance abuse and other health and social issues.
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PROPRIETARY CORPORATE PORTAL
Created, designed, branded and implemented an online virtual working environment for a healthcare services corporation. Deployed in government contract to provide care management for patients across multiple healthcare providers. Based on highly secure platform but with interconnection to the Internet.
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DIGITAL INFORMATION SERVICES
Pioneered development and marketing of the cable industry’s first digital information service delivering major world news and equity services by satellite data broadcast for distribution to cable subscriber PCs. Supported adaptation of the system for British Columbia Television, where it was showcased at the Vancouver Worlds Fair, and for the PBS “Nightly Business Report.”
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PIONEERING E-GOVERNMENT
For the White House National Performance Review Task Force, published reports for the Vice President on NASA, Department of Energy, National Science Foundation and the White House Office of Science and Technology Policy. Successfully participated in creation of site publishing the reports online, providing news updates and supporting “National Town Halls” with the Vice President.
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